When we talk about women empowerment in business, we know full well that if we are serious about building stronger economies, achieving internationally agreed development and sustainability goals, and improving the quality of life for women, families, and communities, it is urgent to be able to empower women in the business world, so that they can fully participate in economic life.
Recent UN research shows that greater gender diversity helps businesses improve their bottom line, noting that both self-interest and common interest can go hand in hand. Therefore, neither professional ambition nor private and family conciliation must be dispensed with.
However, it is true that in order to ensure the inclusion of women’s talent, skills, and energy – from the executive offices to the factories and the supply chain – it is highly necessary to adopt certain measures and policies specifically aimed at achieving that goal. target. It is not about favoring women but about emphasizing their importance as a fundamental part of companies, therefore it is necessary to work together on the empowerment of women in business.
Female empowerment: the principles
Developed through a partnership between UN Women and the United Nations Global Compact, are specifically designed to advise and assist companies in reviewing existing policies and practices, or creating new ones if necessary. that they were necessary, in the field of female empowerment.
These principles for the economic empowerment of women have been designed with the hope that their application as a “gender perspective” will inspire and intensify efforts to ensure the presence of women at all levels. Let’s see in detail what they are.
The principles of empowering women in business
The fundamental principles of the empowerment of women in companies elaborated by a partnership between UN Women and the United Nations Global Compact are substantially 7 and are divided between:
- Promotion of gender equality from management to the highest level.
- I treat all men and women at work equitably and respect and defend human rights and non-discrimination.
- Ensure the health, safety and well-being of all workers.
- Promotion of education, training and professional development of women, a fundamental fact to correctly work on female empowerment in general.
- Carry out business development, supply chain and marketing practices in favor of the empowerment of women in companies
- Effective promotion of equality through community initiatives.
- Evaluation and dissemination of the progress made in favor of gender equality.
These principles that we have just listed emphasize the adoption, by companies, of measures aimed at promoting gender equality and female empowerment, and are based mainly on business practices drawn from real life, are not fictitious, and especially in contributions made by companies around the world.
In addition, it should be noted that they reflect the interests of governments in toto and civil society and serve to support interaction between the different stakeholders since the achievement of the ultimate goal of gender equality requires the 360-degree participation of all actors and at all levels.
Empowerment of women: the opinion of an expert
What are the advantages of female leadership and empowerment? How to lead organizations as a woman? Without falling into the battle of the sexes, it is clear that we are witnessing a greater rise in women leading companies and projects. It is no longer just the growing professional career within organizations, we also see how more women decide to reinvent themselves and start their own businesses.
As a society, we are witnessing an improvement in many areas. Greater awareness of rights and respect for personal situations after the pandemic, more openness to teleworking, support for the empowerment and economic autonomy of women, companies with greater sensitivity to reconciling family and work, caring for the environment…
We believe that a large part of these achievements is due to the promotion of female leadership and empowerment, which, in general, is characterized by:
- Give a more personal and close treatment to the team, suppliers, and customers
- Communicate with more empathy and assertiveness
- Greater efficiency to create work teams
- Have an innate ability to follow several topics at once
- Seek to reconcile family and professional or work life
- Give greater emphasis to cooperation and group work
- Get a greater commitment from your team with your leader
- Reward the achievements of the collective effort and recognize the work of the team
- Strengthen the values shared with the organization and the team
- Caring for the environment and promoting a more sustainable life
Obviously, there are also some characteristics that need to be improved and developed to lead teams and companies. All people, especially if we are leaders, are called to continuous learning to achieve goals and fulfill dreams.
The synergies of female empowerment
Did you know that two years ago an investigation led by the Observatory of Social and Business Trends of the 21st Century University concluded that women create happier work teams, thanks to their empathy and recognition?
I do not want to enter into a “war of the sexes” and competencies, I only want to highlight some of the skills that women have that allow us to lead our ventures and our companies with very good results.
And what are those that help us create and lead successful and happy teams? I’ll list a few:
1.- We have the ability to relate to each other through empathy and appreciation of the other.
2.- We are more focused on people and their needs, so we contribute to improving the work environment in a company.
3.- We can perform various tasks within the organization with great versatility (multitasking), without losing focus on what is important and, at the same time, having other aspects under control.
4.- We love to talk and, by talking, we resolve conflicts because it is easier to prevent problems from becoming entrenched and growing.
5.- We usually give better feedback, because we rely on empathy and listening.
6.- We have the ability to bring people together, motivate them to give their opinion, and participate more in the activities. We are dynamic by nature.
The empowerment of women today makes these skills, along with many others, help create those successful work teams, where they feel heard and motivated. And therefore happier.
Women, from our essence, are active protagonists of changes in the economy, organizations, and, ultimately, society. The endless examples of female empowerment reinforce and facilitate the path and make us visualize goals and achieve our life purposes.